cultivate
with Alex Canavan
Success rarely happens overnight.
Instead, it’s cultivated over time through various experiences, relationships, and conversations.
tune in every monday wherever you get your podcasts.
cultivate with Alex Canavan
cultivate with Alex Canavan
the show where innovators and community builders join Alex Canavan, founder of the cny women’s network, to share insights on life, leadership, and business.
listen to our latest episode
140: Print Isn't Dead. We've Just Been Doing It Wrong. ft. Christy Ford & Susie Matheson
What if print isn’t dead? What if we’ve just been doing it wrong?
In this week’s episode, Alex canavan is joined by Christy Ford and Susie Matheson, Co-Founders of the scout guide.
in 2010, they launched The Scout Guide — a print publication celebrating the faces and stories behind local businesses.
Today, The Scout Guide is in over 100 markets, has created a nationwide network of over 100 women-owned franchise businesses, and has become one of the most intentional media brands in the country.
In the episode, christy and susie share:
How they went from a blog and a cup of coffee to a nationally franchised media company in under two years
why they believe this is one of the best moments in history for small local businesses
What becoming a franchise forced them to build — and why that structure saved them from themselves
What it takes to delegate, trust, and let go when you're a woman who built everything from scratch
Why they tell every founder to build their business like they're going to sell it — even if they never do
Why doing things that move the needle beats every creative idea that doesn't make money
What they both think about print, quiet, and why the magic only happens when you stop filling the space
and so much more!
cultivate with alex canavan is a podcast show based in Syracuse, NY, produced by the cny women’s network in partnership with diam media group.
