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ep 146: Building Brands Women Actually Trust ft. Sara Brooks

Is the way women are marketed to changing?

The influencer hauls, sponsored posts, the aspirational lifestyle that always seems to come with a discount code.

We’ve seen behind the curtain, and a lot of us just aren’t buying it anymore. So what does that mean for the brands trying to reach us?

In this week’s episode, Alex canavan is joined by Sara Brooks, the Co-Founder of Goldilocks and Plainspeak.

Goldilocks is a CPG brand strategy and marketing consultancy, while Plainspeak is a consumer wellness company on a mission to change the way women are marketed to.

Sara advises and invests in disruptive consumer companies, speaks regularly on brand building and entrepreneurship, and is endlessly fascinated by the ideas, founders, and products that challenge convention.

Tune in for a conversation about the shift happening in how women consume and what it takes to build a consumer packaged goods brand that women trust.

This week’s episode is sponsored by Big River Film Company, a full-service video production company. working with brands in central new york and beyond, Big River Film Co. bringS national-level experience from projects with names like Bacardi, Macy’s, and Lululemon — telling stories that resonate across industries.

cultivate with alex canavan is a podcast show based in Syracuse, NY, produced by the cny women’s network in partnership with diam media group.